Hi, I’m Aaron
Imagine working with a designer who sees the bigger picture, makes complex things feel simple, and cares about what happens after launch
—that’s me
For more than 15 years, I’ve helped teams big and small deliver winning experiences.
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Renaissance Learning
Product strategy and end-to-end design for K–12, spanning research, product models, patterns, and prototypes.
Championed shared product models across teams through OOUX methods.
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Indeed
Employer marketplace strategy, monetization, and growth, from discovery through launch and experimentation.
Founded a cross-functional group to test, refine, and teach UX methods.
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Redfin
Discovery research and accessible customer experiences, alongside product direction and design-team development.
Led StrengthsFinder workshops for design-team collaboration and growth.
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The Home Depot
Research and design for enterprise tools, with work spanning merchandising, store systems, and human resources.
Co-founded UX MEOW and developed mentor training for innovation teams.
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Snap! Mobile
End-to-end design for fundraising products, spanning research, accessibility, and cross-functional delivery.
Developed shared design standards and reusable patterns across platforms.
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Amazon
Seller experiences across marketplace tools, communications, and support, with program and engineering partners.
Launched the Amazon Seller Newsletter as part of seller communications.
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HP Inc.
Enterprise UX leadership across product priorities, team planning, resourcing, and day-to-day design operations.
Contributed to Grommet and advocated for design-system adoption at HP.
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AT&T
Customer-facing mobile and responsive experiences, alongside mobile-first design efforts across business units.
Created a cross-platform design system and maintained a mobile pattern library.
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Pyramid Consulting
Graphic design for digital marketing campaigns, including marketing collateral and campaign landing pages.
Developed reusable templates and patterns for modular marketing campaigns.
How do I make sense of a problem before designing the solution?
Object modeling
Define the attributes, relationships, and actions across core system objects.
NamePriceQuantity
Name
Coffee
Add to order
Add to order
Can be added to 1 Order
Can have 1 or more Coffees
Order
Order IDDateTotal
Submit
Attributes and controls come together to form a UI.
Representation
Decide how data and controls are presented to the user.
Java Chip
$4.95
Quantity: 1
Add to order
Build the team, too.
I co-founded UX MEOW at The Home Depot, bringing interns and designer mentors together on innovation projects. I developed training and workshops that helped mentors recognize uncertainty and guide teams through it.
What are you working through?
If your team is working through a complex product problem, I’d like to hear from you.