Aaron Benjamin

UX Designer

For more than 10 years, I've helped global brands design and build products that deliver long-term value to customers and achieve business goals.

October 2022 – Present - Full-time (Remote)

Led monetization and growth design initiatives for the employer experience, contributing directly to revenue expansion.
Partnered with leadership to shape and execute the companys marketplace monetization strategy.
Delivered end-to-end design from discovery through launch, influencing product development across multiple teams.
Generated new revenue streams and cost savings by designing and analyzing over 30 A/B tests for employer monetization initiatives.
Scaled new design methods company-wide by founding a cross-functional UX working group, improving design craft and consistency.
Mentored peers and promoted best practices to foster a culture of continuous learning and craft excellence.
Built trusted relationships with product, engineering, and business stakeholders to align on goals and strategy.
Hosted recurring team events to build morale and strengthen organizational culture.
Contributed to a comprehensive service blueprint mapping all internal systems and user touchpoints.

February 2022 – September 2022 - Full-time (Remote)

Influenced product roadmap and strategy by delivering user research that realigned business priorities toward customer-first features.
Conducted discovery and tactical research to identify user needs and business opportunities.
Translated insights into accessible, user-centered solutions that elevated core experiences.
Supported hiring, onboarding, and growth of design team talent.
Championed company-aligned design principles grounded in user advocacy and design excellence.
Led team-wide StrengthsFinder workshops to foster a culture of development and collaboration.
Advised partners on segmenting user needs and motivations to better align business priorities.
Influenced roadmap prioritization to drive customer-first feature development.

October 2020 – January 2022 - Full-time (Remote)

Simplified complex compliance workflows for thousands of employees by defining and executing a UX strategy for intuitive internal tools.
Collaborated with research and strategy teams to improve service design and systems thinking.
Advocated for accessibility, scalability, and design systems within cross-functional teams.
Partnered with legal, finance, and security to design workflows that balanced usability and compliance.
Simplified regulation-heavy processes into intuitive tools for specialized internal users.
Conducted user research and system mapping that directly influenced policy decisions.

August 2018 – October 2020 - Full-time (Atlanta, GA)

Served as lead designer for Home Services applications used by millions of customers annually.
Boosted conversions and reduced cancellations by leading a full redesign of the Home Services e-commerce experience for millions of customers.
Designed tools for contractors, installers, and schedulers to improve coordination and service delivery.
Built dashboards and internal tools that increased visibility and efficiency for field teams.
Partnered with product and engineering to rapidly ship improvements and resolve usability gaps.
Led UX integration efforts across third-party systems to streamline internal workflows.

January 2017 – October 2018 - Full-time (Seattle, WA)

Led end-to-end design in agile, cross-functional teams, supporting a portfolio of fundraising products.
Introduced user research practices and defined KPIs aligned to business drivers.
Developed and documented design standards and reusable UI patterns across platforms.
Conducted accessibility audits, enabling better experiences and expanding market reach.
Designed and launched a new business line that automated previously manual workflows.
Mentored junior designers and fostered a culture of continuous improvement.
Championed adoption of progressive web app technologies across product teams.
Led a customer cohort analysis across three channels, informing roadmap direction.
Redesigned the donation experience for a high school fundraising platform, improving conversion rates.

August 2016 – December 2017 - Full-time (Seattle, WA)

Designed end-to-end seller tools for the Amazon Marketplace, improving onboarding and engagement.
Partnered across program management, editorial, and engineering to build trust and usability into seller experiences.
Launched the Amazon Seller Newsletter, reaching over 1 million sellers across 12 markets.
Introduced automation into key support workflows, reducing support volume and improving seller satisfaction.
Mentored junior designers and supported Amazon’s internal mentorship program.

July 2015 – August 2016 - Full-time (Alpharetta, GA)

Managed and supported a team of four designers and a UX researcher.
Owned design roadmap and team resourcing for HP Marketing Cloud.
Created customization workflows for white-label enterprise clients.
Contributed to the Grommet design system, enhancing accessibility and reusability across HP products.
Streamlined intake and production processes, reducing design delivery time by 45%.
Evangelized design system adoption across HP Software, improving cross-product consistency.

August 2011 – July 2015 - Full-time (Atlanta, GA)

Designed mobile and responsive experiences for customer-facing digital platforms.
Led UX system efforts that replaced native apps with a responsive web architecture.
Created and maintained a cross-platform design system and mobile pattern library.
Designed the mobile bill-pay flow that drove over $1B in app-based payments.
Championed AT&T’s mobile-first design initiative across business units.
Redesigned the AT&T Community forums, earning a “Game Changing UX” award and improving CHI scores.